We sit with product and marketing teams to map which events matter, name them so engineers can implement cleanly, and shape weekly reports people actually trust.
Our Event Tracking Strategy Audit is the starting point for most clients: a structured review of your current events, gaps, and reporting questions.
We inventory live events, interview stakeholders about decisions they need to make, and deliver a prioritized tracking plan with naming rules, required properties, and a reporting calendar.
Choose a focused engagement when you already know where the tracking or reporting friction sits.
A complete taxonomy document with event names, required properties, triggers, and a QA checklist for engineering handoff.
Define a lean set of funnel and retention reports, ownership, and a review agenda your team can keep.
Facilitated half-day or full-day session aligning product, marketing, and engineering on event names and funnel breakpoints.
“The audit caught that our checkout success event fired on button tap, not on confirmed purchase. Fixing that alone made our weekly funnel review honest again.”
Nirada K., product leadClient stories focus on concrete tracking and reporting changes — not abstract praise.
Read client storiesShort articles for teams sorting taxonomies, funnel definitions, and report cadences.
Why screen-based event names break funnel reports and how action-oriented naming steadies event tracking strategy.
A practical way to schedule funnel and retention reviews so event tracking strategy and reporting stay connected.
How required event properties keep reporting trustworthy when teams expand an event tracking strategy.