Name events after the user action, not the screen title
Why screen-based event names break funnel reports and how action-oriented naming steadies event tracking strategy.
Field notes
Practical writing on event tracking strategy and reporting — naming, funnel honesty, and review habits.
Building a weekly reporting calendar that fits a small product team
A practical way to schedule funnel and retention reviews so event tracking strategy and reporting stay connected.
Properties worth requiring before you add another event
How required event properties keep reporting trustworthy when teams expand an event tracking strategy.
When a mild drop in conversion is a healthier report
Why correcting event definitions can lower headline rates and still improve event tracking strategy and reporting quality.