Intake & property map
You share existing event lists, report screenshots, and the decisions your team debates most. We map which apps and websites sit in scope.
Engagement path
A clear sequence from intake to handoff for event tracking strategy and reporting work — so stakeholders know when interviews, drafts, and reviews happen.
Stakeholder interviews
Short sessions with product, marketing, and engineering clarify which funnel stages and retention questions need shared definitions.
Draft tracking plan
We propose event names, required properties, triggers, and retirement candidates. You review in writing before anything is treated as final.
Reporting calendar
Together we pick a small set of recurring reports, owners, and review cadence so the plan survives past the engagement.
Handoff & clarification window
Engineering receives the QA checklist. We remain available for a defined clarification window while implementation begins.
Ready to start with the flagship audit?
Most teams begin with the Event Tracking Strategy Audit, then add a workshop if cross-team vocabulary is the main blocker.