Who it is for
Leaders tired of conflicting weekly charts who want a short, owned reporting set tied to event definitions.
Result
A reporting framework: which reports exist, what each metric means, who presents, and how often the group meets.
Scope included
- Selection of core funnel and retention views
- Metric definitions tied to named events
- Ownership and agenda template
- Guidance on what to leave out of the recurring pack
Excluded
- Custom visualization build-out
- Media buying analysis unrelated to product events