Who it is for
Teams that already agree on product priorities but need a durable taxonomy before a rebuild or new release.
Result
A tracking plan document with naming conventions, required and optional properties, trigger notes, and QA steps.
Scope included
- Event catalog with human-readable descriptions
- Property dictionary and allowed values where relevant
- Trigger and sequencing notes for funnels
- QA checklist for staging verification
Excluded
- Full strategy audit interviews (available as a separate consultation)
- Report dashboard construction