Who it is for
Product managers, growth leads, and analytics owners who sense that funnel numbers disagree across teams, or who inherited an event list without naming rules.
Result
A written tracking plan your engineers can implement, plus a reporting calendar that names owners and review cadence for the decisions that matter most.
Scope included
- Inventory of current events and properties across in-scope properties
- Interviews with product, marketing, and engineering stakeholders
- Gap analysis against the decisions you need to make weekly or monthly
- Prioritized recommendations: keep, rename, retire, or add
- First-pass reporting calendar with definitions for core funnels
Excluded
- Writing production instrumentation code
- Ongoing day-to-day analyst staffing
- Purchasing or licensing analytics vendors on your behalf
Process
- Intake questionnaire and property map
- Stakeholder interviews (usually 4–6 sessions)
- Draft tracking plan review
- Final plan and clarification window during early implementation
Preparation
Share any existing spreadsheets of events, screenshot of current reports, and a list of the last three debates your team had about numbers.
Constraints
Best suited to teams that can assign one internal owner. Multi-brand portfolios may be phased.